This journey, from your content to your website, can help boost traffic and capture new potential customers. Then, the content can drive them to your website to learn more about your business. Content marketing helps customers discover your brand in various ways, such as a Google search or a video on social media. It takes time and resources to create but can gain traction with a relatively low spend. Content marketing tactics, like writing SEO-optimized blog posts and posting organic social media content, can help you reach new audiences without an advertising budget. It builds brand awareness with a low budget.The most common types of content marketing include:īenefits of content marketing for small businessesĬontent marketing has many benefits for small businesses, including: Or a running apparel brand might send a weekly newsletter with fitness tips. It’s all about creating interesting or entertaining content that builds a connection with your audience.įor example, a makeup brand might share makeup tutorials on social media.
What is content marketing?Ĭontent marketing refers to indirect methods of promoting your business by sharing valuable content that isn’t self-promotional. This post offers tips and ideas to help you create a small business content marketing plan. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget.īut where do you begin? Do you try to create a viral post on social media or start a weekly blog? The answer depends on your audience and your goals. Small business marketing can be challenging with a limited budget or a small team.
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